Month: September 2019

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Hooked Model Under 500 Words

Hooked Model

Some products gain popularity while others flop. 

Why to build habit forming products? 

Habits are hard to form and even harder to break. The companies which build habit forming products have an edge in this competitive market. Increase in Customer Lifetime Value(CLTV) by making millions of loyal customers provides an edge over pricing of the product helping organisations in reduction in over-spending on costly advertising or aggressive messaging.

Habit forming products are nice to have vitamins but once the habit is formed, they become must have painkillers. 

The experience of using a product is built around a hook cycle which comprises of 4 phases. The user goes through each of these phases repeatedly as they keep coming back to a product. This helps in forming a hard to break habit and a user gets hooked. 

The four stages involve trigger, action, variable reward and investment. 

  • 1st Stage- TRIGGERS 
    Triggers compel user to take action. A user can be hooked in the cycle either through external or internal trigger.External Triggers –Anything which tells user to perform action by placing information within users environment is external trigger such as any advertisement or referral from friends or family, an email, a website link or app icon, signing up for newsletter. 

    Internal Triggers – cue user by associating with users memory and emotions. Negative emotions such as boredom, loneliness are powerful internal trigger for using a particular product. 

  • 2nd Stage- ACTION 
    After receiving an effective trigger user performs certain action. This action therefore has to be easier than thinking so as to reduce cognitive load in user’s mind.For a user to perform some action ensure that a trigger is present, increase the ability of performing any task by making action easier and finally align it with right motivation. 

    Dr. BJ Fogg formulated Fogg’s Behaviour Model which explains what drives user’s action.

B=MAT 
Behaviour (action) = Motivation + Ability + Trigger 

Fogg Behaviour Model
  • 3rd Stage- REWARDNow comes the stage where user is provided by a reward for the action which he/she performed in previous stage. User’s interest has to be maintained by providing them with variety of rewards. Monotony in reward can bore a user and hence novelty of experience keeps people coming back to the product.

    Reward could be a gratification from others or gains either in virtual or physical form or a feeling of mastery or completion. 

  • 4th Stage- INVESTMENTIn this phase user puts something of value back to the system which increases the chances that user will make another pass through the hook cycle again. These investments could be some valuable data or following right people, building reputation or acquiring a skill. 

    These investments create mental associations which activates automatic behaviour. When a user has gone through hook cycles multiple times a strong habit is build in users mind and by loading next trigger the cycle starts all over again. 

Hooked Model Infograph

Conclusion
Few successful companies who have effectively organised their product strategy using Hooked Model are Facebook, Instagram, Twitter and Pinterest which provide delightful experience to their users.
Knowing deeper insights on how habit forming products work can help organisations to curate subsequent problem solving products.

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Basics of Smart Objects in Photoshop



As smart object is really a big thing this blog is to explain some basics and initial properties of Smart Objects.Smart Objects are a kind of layers that may contain Image, Vector or AI file within the Layer.

This prevents the content of the smart objects from getting affected as it preserves the source contains. Which allows you to conduct some non-destructive actions on the layers.

By creating copies of same smart object by pressing Ctrl+J or CMD+J and then making changes in any of the smart object would reflect in all the other smart object.

Transformation of a Regular Layer Vs Smart Object

Note : To access the smart object, you need to double click on the Icons of the Smart object on the Layer Panel

What are the advantages of a Smart object ?

  • You can perform some non-Destructive transformation without losing any original data.
  • You can preserve AI(Adobe Illustrator’s) vector document by embedding it to the photoshop smart object and can work with the artwork itself that will be reflected to the photoshop document.
  • You can apply the layer mask too that’s either on Embedded or Linked smart object.
  • You can use a Low resolution place holder in the film of Smart object that can be later replaced with the original Image or Content.

Kinds of Smart Objects to play with?

Layer Icons for Linked Smart Object and Embedded Smart Object

Embedded Smart object 

This is a kind of smart object that is stored in the Photoshop document itself with the cost of some storage memory.

PSD (Photoshop Document.) with this kind of smart object can be transferred individually as it doesn’t have any linked content.

Few steps to create an Embedded  Smart Object

  •  Go to File > Place embedded and select the file and press “place”
  • You can copy Image or AI object by pressing Ctrl+C or command + C then paste on the Photoshop and you will see 4 options and then choosing Paste As Smart object will do the job.
  • Easiest step in all is to drag any file from other location to the art board of the document and releasing on it. 
  • After selecting one or multiple layers go to Layers > Smart Objects > Convert to smart object and Whooppaa!!! You have a smart object ready to perform the non-destructive transformations.
  • Now if you have multi copies of a smart object but you want no make change in one of them but don’t want to reflect it on other object then just you have to is Right click on the smart object then select the “New smart object via copy”
Methods to add an Embedded Smart Object

Linked Smart Object 

This is a kind of smart object that is not stored in the Photoshop document rather it is place in some distinct folder of the system which shouldn’t be moved as it is placed in the PSD to play a role of the smart object 1 benefit of this kind is that your PSD (Photoshop Document) will be light weighted as the Image or content is at another location. 

Few steps to create a Linked Smart Object

  • Go to File > Place Linked… 
Method to add a Linked Smart Object

This one needs lot if file handlings, if you need to share a PSD you have to relink the linked smart objects and give all the linked files with the PSD and this happens with lot of time that the links brokes and we have to relink the layer so we can show the object properly.

Note : Whenever any Linked Smart Objects exists in a PSD then Smart object with missing external source files are highlighted in the Layers panel with a Red Question Mark.

Modular approach to the Linked Smart Object is like if you want to use a same smart object in different documents around 30-40 PSDs (Photoshop Documents) and in any circumstances you need to make changes in all the smart objects present in all the Documents then this would be the best option to to do the changes and make it reflect to all the documents ( Eg : Header, Footer).

Export the Contents of an Embedded smart object 

Select the layer then layer > Smart objects > Export content and choose the location to save the exported content and save ( you can save the exported content in JPEG, AI, TIF, PDF, or PSB. (Photoshop Big)

I hope you got the basic Idea of what a Smart Object is…

Thank you for reading this

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Prestashop Product Custom Field



With Product Custom field module, you can provide additional product information to the users by adding unlimited number of custom fields on the product page. You can also ask users for their requirements and offer personalized shopping experience on the store.

Features

  • Add multiple custom fields on the product page: text, text area, checkbox, file type, radio button, and dropdown.
  • Set text, email, or number to validate the fields(text and text area).
  • Add custom field(text and text area) in multi language.
  • Enable/Disable or Edit/delete the custom fields.
  • Admin can set the character limit within which he can enter the text in the field.

Installation

  1. Go to back office ->modules.
  2. Upload the module zip file.
  3. The module will automatically get installed on your Prestashop.

Workflow – Product Custom Field

After installation of the module, a new tab “Manage Custom Field” gets added under “Category” from where admin can add and manage product custom fields.

Types of Custom Fields

Admin can add six types of custom fields to a product page. These are:

  1. Text
  2. Text Area
  3. Dropdown
  4. Checkbox
  5. File Type and
  6. Radio Button

Text Field

  • Validation Type – Admin can set text, email, or number to validate the custom field.
  • Attribute Name – In this field, admin can set a unique identity for the custom field.

Once admin has added a custom field then he cannot change the custom field type.

Text Area Field

Adding text area field is very similar to adding text field. While adding text area field, admin does not have to set the validation type.

Dropdown Field

Checkbox Field

File Type Field

Radio Button Field

After saving custom fields, admin can view all the custom fields he has added under “Manage Custom Field” tab. Admin can:

  • View label name and default value of custom field.
  • Edit/Delete the custom field, and
  • Enable/Disable the custom field.

After adding the custom fields, admin can view these fields on the “Edit product” page and set the values which will be displayed to users on the product page at front end.

Front End View

When a user visits the product page on the store he can view custom fields and the values added by admin under “Additional Information”.

Support

That’s all for Prestashop Product Custom Field still have any issue feel free to add a ticket and let us know your views to make the module better http://webkul.uvdesk.com/.

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Prestashop UPI Payment



Prestashop UPI payment integrates cashfree payment gateway to the store. cashfree has direct integrations with multiple banks which lets you offer a fast and reliable payment gateway to customers. Cashfree allows accepting payment via credit/debit card, internet banking, UPI & wallets.

Cashfree provides next day settlement & with lowest TDR. Merchants say that ‘Pay Later’ option has increased checkout success rate by 25-30% for high ticket value transactions.

Features of the module

  • Adds a new payment method to the store.
  • Pay via credit card/debit card for the orders.
  • An option to pay via internet banking is also available.
  • Popular payment option like UPI (Unified Payments Interface) is also available on Cashfree.
  • Cashfree also provides to pay via different wallets.
  • Safe & secure payment method.
  • Quick settlement of dues is provided to merchants.
  • Accept payments in more than 30 currencies.
  • View all your transactions on Cashfree dashboard.

How To Install the Module

  1. Go to Module Manager in Back office and click on ‘upload a module’.
  2. Now, Drag and drop the module file or select the file from the system.
  3. In this way, the module installation will be successful.

How To Configure UPI Payment Module

Enter App ID & Secret key to configure the module.

Also, enable those modes of payment which you’ll allow on the store.

Note:

  1. All the payment options are available by Cashfree on a subscription basis. You need to purchase plans suitable for your needs & requirement of your store.
  2. By default, Cashfree provides transactions in INR only. To add more international currencies, contact their sales team.

Steps to acquire keys

Go to Cashfree website & sign in to your account with a registered email address.

Cashfree offers various services like payment gateway, collection of payments, marketplace payments etc.

Click on “Activate” button to activate various payment gateways for your account.

Now, you can click on “View Dashboard” to view account details.

View details of all the transactions of Cashfree on the dashboard.

Go on ‘credentials’ tab to access the test API credentials for payment gateways.

Click on ‘Get Credentials’ tab to access the sandbox credentials.

View app ID & secret key under ‘Test Credentials’ tab.

Workflow of UPI Payment Module

Customers will now get an option to pay via Cashfree on the checkout page.

Cashfree payment gateway page opens to pay for the order.

There are various options to pay for an order through cashfree payment gateway.

  1. Credit Card/Debit Card
  2. Net Banking
  3. UPI
  4. Wallets

1. Payment by Card: A customer can choose to pay via either credit or debit card. For that, enter card details & click on make payment.

2. Payment via Netbanking: Select the name of the bank to proceed to banks gateway page to make payment.

3. Payment via UPI: Customer can choose to pay through one of the listed UPI apps. Alternatively, they can also enter VPA(Virtual Payment Address) to initiate payment.

4. Payment by Wallets: Customer can also choose to pay via wallets for their order. Some of the available wallets to make payment are:

  • PhonePe
  • FreeCharge
  • Airtel Money
  • Mobikwik
  • Ola Money
  • Jio Money

Click on ‘Success’ to confirm the payment.

Name of the payment mode used to pay for the order is also available on the order details page.

So, that was all about Prestashop UPI payment module and the steps to add the payment method to the store.

Support

For any kind of technical assistance, just raise a ticket at https://webkul.uvdesk.com/ and for any doubt contact us at support@webkul.com

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Opencart Customer Credit System



Opencart Customer Credit System: With the Opencart Customer Credit System extension, the admin can assign store credit to customer groups. The credit amount can be used as a payment method for purchasing products.

A customer can add credit money using various store payment methods and view the complete transaction details. The admin can set the add credit limit, select payment methods, and set a transaction limit.

Feature

  • The admin can assign credits to a customer group or individual/specific customers.
  • The admin can pay credit from the admin panel to the respective customer.
  • The admin can select the offline/ online payment mode for paying credit to the customer.
  • The admin can set the credit limit.
  • The admin can view all the transactions done by the customer via the credit system.
  • The customers can see their assigned credits in the customer dashboard.
  • The customer can purchase the product by using their assigned credits.
  • The customer can see the entire transaction history in a customer account.
  • The customer can also add credit details.

Installation

Installation of the Opencart Customer Credit System is very simple. The admin just needs to move or upload the admin and catalog folders into the Opencart root folder.

The admin needs to upload the module file in the extension installer by uploading the customer_credit.ocmod.xml file.

Now go to the Extensions>Modification then click on refresh field.

Now in the admin panel go to System>Users>Usergroup and edit ‘Administrator’ and choose to select all for both Access and Modify Permission then save it.

After that under Extension>Module, you can install or edit the module.

Module Configuration

Here, the admin can-

  • Status- Enable or disable the customer credit module.
  • Payment Method Title – Set the payment method title.
  • Customer Credit Product Image – Set the customer credit product Image.
  • Payment from Applicable Countries – Select the option ” Specific Countries” or ” All Allowed Countries”.
  • Allow payment method on checkout when credit product in cart – Set the various payment methods i.e cash on delivery and free checkout methods.
  • Select Payment Method When Pay Credit by Admin – Admin can choose the various payment method to pay credit by the admin.
  • Credit limit – Set credit limit maximum of 1000.
  • Sort Order -Set Sort Order.

Admin- Configuration

Assign Credit to Customer Group:

The admin can create a customer group from default the Opencart and can assign credit amount to the customer groups. The admin needs to select a customer group and enter the credit amount which admin wants to assign the customer group.

Whenever the new customer registers themselves selecting customer group then the credit amount will be automatically assigned to the particular customer as the per the credit amount assign by the admin for the customer group.

The admin can add Customer Group Credit by clicking on the “+” button.

Here, the admin can-

  • Select customer Group: Select the customer group.
  • Assign Credit to Customer Group: assign credit to the customer group.

Here, the assigned credit amount is added to the customer Group.

Add Credit Details:

The admin can see the credit details by navigating through Customer Credit ->Credit Details.

The admin clicks on “edit” button then this page will open up.

Pay credit

The admin can pay the customer credit amount on behalf of the customers if the customer sends the credit amount through an offline method.

Just enter the pay credit amount and click on the “ Save” button and the transaction will be done.

When the admin clicks on the view button then this page will open up.

Here the admin can view all the transaction details done by the customer.

The admin can see all the customer details.

Add Credit Limit

The admin can add credit limit to paying customer credit from the admin panel on behalf of the customer.

The admin can view credit details like Credit limit, Used credit, Remaining credit.

If the customer add credit amount is more than the set credit limit than this message will appear as shown in the message given below.

Note- As of right, Now the module restricts that maximum amount that can be entered is 1000.

Front-End

The customer can add credit amount information by navigating through My account -> Credit Information.

The customer can see all the credit amount transaction details and can add the credit amount also.

The customer can add credit amount using the various payment method and proceed to check out.

The credit amount is increased as shown in the screenshot given below.

Here, the customer can see the credit transaction details.

Now, the customer can purchase the product using a credit amount.

Once the customer “add” the product to the cart and can do the payment using customer credit or any other payment method.

Then the order will get place using customer credit amount.

The customer can see the debit transaction details.

If the credit amount is less than the product amount then the customer will not be able to see the customer credit payment method.

Note – Customer can not add other product with the credit product.

That is all for the Opencart Customer Credit System.  Still, have any issue feel free to add a ticket and let us know your views to make the module better at webkul.uvdesk.com

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Customer Order Management: Multi-vendor Marketplace for Shopify



You might be using the Multi-vendor Marketplace app on your Shopify store. Till now, your customers had no option to manage orders on their own once they purchase any seller’s products. Keeping this in mind, we have integrated the Customer Order Management App in the Multi-vendor Marketplace App.

Now, you can allow sellers to let their customer’s manage orders. Sellers, on the other hand, update the order status from their respective seller panels.

You can enable the Customer Order Management Configuration tab from the COM Configuration & activate the option for customers to manage orders of their respective seller’s products.

Thus, customer can easily raise RMA (Return, Cancel or Exchange) request, invoice request, request the admin to change their shipping address, and reorder their previous purchase. Accordingly, the status will be updated in the app.

The app is FREE of cost but you have to pay for the integration that will cost you $15 USD/month over & above your current Multi-vendor App plan.

Features

  • Customers can raise RMA requests from their “My Account” section.
  • Customers can request for order Invoice.
  • Moreover, customers can reorder their previous purchase & get discount benefits
  • Customer can request the admin to change their shipping address.

Once your customers are happy with the service you provide, you can easily get your sales rolling.

How to Enable this Feature App?

To enable the Customer Order Management feature app, you need to visit the “Featured Apps” section of Multivendor admin panel.

There, You can search for the Customer Order Management Feature App. Once you get this feature, you need to click on the “Enable” button to activate this feature in Multivendor app.

You will be asked to install the Customer Order Management app to your Shopify store. Install the app to your Shopify store & reflect the features & functionalities on your marketplace.

Hit the “Enable” button to activate the Feature App.

Now, once you will approve the charge for this app, you will be ended up installing this feature in Multi-vendor app.

Workflow

As soon as you enable the Customer Order Management feature app, you will get a new configuration added in the app i.e. COM Configuration.

Save the changes.

In order to reflect the Order Management Options on the front end, make sure that you have added all the codes to their respective template files.

Once you add the codes, customers can see the order management options in their “My Account” sections.

Let’s see how customers manage orders.

Customer End

As soon as the Customer places an order, he/she will get these options to Request Return, Request Invoice and Reorder and Change Shipping Address.

Once the Customer’s order gets fulfilled, he/she can get the three options in their “My Account” section i.e Return Request, Request Invoice, Reorder.

 REQUEST RETURN

Soon after the order gets placed, the customer will get the Cancel Request option.

The customer needs to fill all the details while canceling an order.

As soon as the customer requests for canceling an order, the respective seller of the ordered product can update the status from the seller panel.

Seller Panel>>Orders>>Order Listing (drop-down menu)>>Edit (Action menu)>> Click Edit button (Return Request List).

Seller will click the Edit button & proceed to update the request status.

Clicking the Update Status button, the seller will perform all the actions such as request status, request stage, reason, etc.

This way, sellers can update RMA status.

On the other hand, the customer can view the details from here:-

Clicking the View Details button, customers can view the complete request details & add comments.

This way, sellers can update the return request status.

REQUEST INVOICE

Customers will also get an option to request an invoice for the order placed by them. They just need to click on the “Request Invoice” button and the admin will get notified via mail for this invoice request.

REORDER

Also, Customers can reorder any of their previous purchase just by clicking on the “Reorder” button on the order page. The admin will get notified for the same.

Now, once the customer clicks on the “Reorder” button, you can update the product quantity if you want and redirected to the checkout page to reorder the product.

CHANGE SHIPPING ADDRESS

You can also provide an option to change the Shipping Address of unfulfilled orders. 

Once the customer clicks this button, a page appears where he/she can either select an address from the drop-down or add a new shipping address. Once the request is submitted, the customer can view the request status on his/her end.

In this way, the customer can change the shipping address of any unfulfilled item even after placing the order.

Order Lookup

Customers who don’t have their account on your Shopify store can also manage their orders using Order Lookup functionality. It is the simplest way to manage orders.

Similarly, customers with disabled accounts can also perform various actions on any of their order within the app. Admin can create a menu named “Order Lookup” on the frontend.

Visiting this page, Customer can enter their order ID and email address and click on the “Lookup” button to proceed. After this, the admin will get notified for the same and he/she needs to verify the email address of the customer.

Once verified, customers can have the complete order details and thus can manage their orders in the easiest possible way.

Customers will get the fulfillment status & quantity information on the same page:

This way, you can allow customers to manage orders for all seller’s products.

Demo

Check the Multi-vendor Marketplace App Demo:-

https://multivendor-marketplace-5.myshopify.com

Need Help?

 If you need any kind of support, simply raise a ticket at https://webkul.uvdesk.com/en/. You can contact support@webkul.com to get proper assistance.

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CS-Cart Auto Login



CS-Cart Auto Login:

It can seem like a bit of an unnecessary hassle to enter a user id and password every time you go to your favorite website. CS-Cart Auto-Login provides you the ability to login to your account without entering your password each time, by saving your user id and password associated with your account. It’s a big time saver.

In order to save your time, CS-Cart Auto-Login add-on is there, which allows the customer to log-in automatically into the website without having to enter the user id and password each time a customer visits a store. It is likely that a customer may tend to forget passwords it saves the customer’s accounts and seeks permission to save the password associated with the account

With the use of CS-Cart Auto-Login add-on, a customer can simply select an account and can log-in and access the store. There is no need to enter the password as Chrome already saves it for automatic login.

Features of CS-Cart Auto-Login add-on:

  • Well integrated with CS-Cart/Multivendor.
  • Easy to install and configure.
  • Allow one-click customer smart auto-login to your website.
  • Customers can save the credentials of multiple accounts.
  • Support and works well with the Google Chrome web browser (version 72.0+).
  • User Credentials can be saved on Registration and Login.
  • Ask for customer’s permission before saving the passwords.
  • Admin can easily activate/deactivate the module.
  • Supports English and Russian language.

Note :

  • Auto-Login will work only on the HTTPS (SSL) enabled site. 
  •  It works only on Chrome Browser and users have to make sure that in chrome settings of password Auto Sign-in and Offer to Save passwords will always be enabled.

How to upload and install :

After Downloading The CS-Cart Auto-Login addon, You Will Get A Zip File And Install.txt. Read The Install.txt File carefully and follow it.

Step 1:

Go to Add-on >>Manage add-ons, click on “+” to upload and install the zip file as shown below.

Step 2:

Click on “Local” to browse the zip file and then click on “Upload & Install” as shown below in the snapshot.

Step 3:

Activate the add-on:

Make sure after installation, you activated the add-on.

Front End view:

After the installation of the add-on, when the customer will try to sign in or register himself/herself on your CS-Cart store a pop-up will be displayed for the sake of permission whether he/she wants to save the password or not as shown below in the snapshots.

When customer will register for a new account, the pop-up will be displayed as shown below in the snapshot in which the customer has the option to choose whether the customer wants to save the password or not.

After choosing the option of Save Password, When next time the customer will try to sign in he/she can directly sign in to their account in just one click as shown in the below snapshot. In this way, the customer will have to simply select an account and log in and access the store. There is no need to enter the password as Chrome already saves it for automatic login.

Support :

That’s all for the CS-Cart Auto-Login, still, have any issue, feel free to write here Http://Webkul.Uvdesk.Com  . And let us know your views to make the CS-Cart Auto-Login better.

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New Magento Omnichannel Guide: A mind-blowing recipe to become the leading omnichannel retailer with Magento

Do you run your own retail business and wear too many hats?

Do you manage a team that’s always busy but not achieving the results you want?

Do you feel overwhelmed by Magento and the expensive retail solutions in the marketplace?

Too many Magento merchants struggle with data synchronization across their sales and fulfillment channels. You’re wondering where and how to find a good model and roadmap for your business. You’re not entirely sure exactly how Magento can help you with sales and other retail operations.

You need help running and scaling your Magento retail, but the technical documents don’t address the retail workflows, and the retail so-called guides are marketing fluffs that barely scratch the surface of your daily operations.

You shouldn’t feel alone or frustrated when building your strategy and turning your vision into reality.

So we thought we could help you with some vital ingredients for your omnichannel success.

They’re included in our latest guide: Formulate a winning Magento omnichannel retail.

With 6 chapters, this guide will go into operational aspects that give your customers a more delightful shopping experience:

Chapter 1: Prepare your omnichannel approach on Magento

Pursuing omnichannel retail on Magento isn’t for everyone.

To achieve omnichannel, you need to meet customer expectations by upgrading crucial business operations. Then we’ll consider Magento capabilities, including its core and ecosystem, in meeting your goals.

Chapter 2: Sketch your winning model and roadmap

Omnichannel retail can be a long and winding road, filled with challenges and obstacles. However, with a good foundation, growing multi-store retailers can cut through complicated concepts and strategies and succeed.

Start with identifying the path to omnichannel on Magento and where you are on the journey. From there you can design the roadmap that best fits your business.

Chapter 3: Manage data centrally in Magento omnichannel retail

Many retailers using Magento struggle with managing information systems and related databases.

A primary reason is the lack of centralization. They want to turn Magento into a powerful centralized system but don’t know what Magento is capable of and how to start.

This chapter explains how omnichannel business works in terms of “data” and how to take advantage of Magento plus its worldwide network to build your own centralized data system.

Chapter 4: Omnichannel on Magento: 6 key customer experiences

Nowadays, Magento retailers often fail at delivering a true omnichannel experience because they’re insufficiently aware of the real needs and preferences of their customers across the buyer journey.

To design an effective omnichannel strategy in Magento, you should equip yourself with an in-depth understanding of your customers and focus on providing a seamless solution across sales channels to satisfy them.

This chapter identifies the 6 key customer experiences and how you can deploy a Magento system that meets customer expectations.

Chapter 5: Nail your omnichannel success with KPIs

When a retailer has invested their resources in an omnichannel strategy, it’s reasonable to pause and ask, “Is this really working?”

But this simple question isn’t so easy to answer. By combining in-depth quantitative with qualitative metrics, you’ll be able to confidently identify which operations of your retail are leading, and which may need additional support to realize your omnichannel vision.

This chapter discusses how to measure omnichannel success with key performance indicators (KPIs).

Chapter 6: Succeed in Magento omnichannel retail: Lessons from 3 true examples

There is no one-way to achieve omnichannel in practice.

In this chapter, we break down 3 real success cases to see how these Magento retailers nail their omnichannel strategy.

You can also find some best practices from one of Magestore’s clients to apply to your own business. On the way to omnichannel, this retailer has set goals and encountered challenges that are typically found in growing businesses. What he gained is compelling evidence that omnichannel is achievable for medium-sized retailers.

Actionable insights for Magento retailers

This Magento omnichannel guide is a perfect mix of theory and practice. We’ve got:

  • Free assessment to identify which omnichannel maturity stage you’re in
  • Sample Magento omnichannel models for growing multi-store merchants
  • Retail workflows of 5+ omnichannel experiences, from the customer’s and your perspectives
  • Free template to record your most important KPIs
  • Best practices from successful retailers using Magento as the central hub

Everything in this guide is the result of 10 years of working with real Magento merchants. The guide was written based on the stories of Magestore’s clients, addressing common questions you might have when merging your online and offline.

We got different teams to contribute to this guide, from project managers to developers. We’ve also complemented the insights with the latest retail statistics and research.

This definitive guide will give you the knowledge and confidence to use Magento to implement your dream omnichannel system.

So don’t waste this chance to get your omnichannel retail on the right track and be a hero to your team.

The post New Magento Omnichannel Guide: A mind-blowing recipe to become the leading omnichannel retailer with Magento appeared first on Magestore Blog.

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Pioneering AI Power in Business at The AI Summit 2019

A record-breaking over 12,000 attendees from world’s leading organizations heard the call to “meaningful conversations” at The AI Summit 2019 – global events which are held in London, Hong Kong, San Francisco, New York, Cape Town and Singapore.

Steve Ngo and Alex Nguyen, Magestore’s CEO and CTO, respectively, had a memorable trip to the world’s first and largest conference and exhibition of AI practical implications in business, said the Forbes. During the trip, we have earned lots of valuable experience and gained many wonderful connection to the tech elites. We hope that we can release the first and most powerful AI-powered POS for Magento in the near future.

AI Power: Changing the World Business

Applying the powerful AI (Artificial Intelligence) that is delivering real value in business is at the core of why the AI Summit is launched for since 2014. Machine learning is one of the most common types of artificial intelligence in development for business purposes today. Machine learning is primarily used to process large amounts of data quickly. These types of artificial intelligence are algorithms that appear to “learn” over time, getting better at what they do the more often they do it.

AI is now adopted in the Enterprise, with 81% companies in the world has already used AI, 60% companies will spend at least 5% of their IT budget into improving AI, and 19% companies will even spend at least 20%. In Magestore, we’ve already started the process of adopting AI into our POS, and hopefully, the AI-powered POS will be released in the near future.

Overall nearly all jobs will be impacted, according to the event, workforce will be eliminated, modified, or created. Anyway, after impact of automation, about 10% of workforce will go out.

Here are some awesome pics we took during the trip in The AI Summit 2019, held at Singapore. Enjoy them!

Magestore’s CEO – Steve Ngo (middle) and CTO Alex Nguyen (right)
Enjoy Hybrid Localization of AI and People
We also visited Google headquarter in Singapore

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Magestore TEK Talk 2019 #1: Face Recognition and Big Data

In the first event of Magestore TEK Talk 2019, the themes of the August event – an event for tech geeks from any corners or cafes in Hanoi, with one sole mission to help (mainly) developers connect with others and make them the core influencers, ring out with clarity and insight. From the rookie speakers of our company – Magestore, who never had chance to present among others before, we held off a 2-hour event about 2 hottest topics at the moment.

The event: Magestore TEK Talk 2019, Episode 1, hosted by Jasmine Nguyen and Walter Do of Magestore.

MC Jasmine Nguyen
MC Walter Do

When and where: Wednesday, August 28, 2019, 18:00 ICT, at The Mahogany Coworking Space in Hanoi, Vietnam.

Speakers: Luna Hoang, Eden Duong, Mars Pham, Abel Truong.

Interlude: Tea break at 19:30 ICT, at the same place.

Music: Varied.

The talks in brief

1, Face Recognition

Speakers: Luna Hoang, Eden Duong, Mars Pham.

Big idea: The history of Face Recognition and how it applies to real-world use.

Why? Face recognition not only helps us to recognize those close to us but also allows us to identify individuals we do not know so that we can be more aware of possible dangers. Facial recognition is a complex process that involves using knowledge and experience to set an average face to compare with other faces.

Speaker Luna Hoang
Speaker Eden Duong
Speaker Mars Pham and Face Recognition Demo

2, Big Data

Speakers: Abel Truong.

Big idea: Thesis and Researches of Big Data. Real case study of Big Data from Magestore’s customers.

Why? The Big Data technologies and initiatives are rising to analyze this data for gaining insights that can help in making strategic decisions. This massive amount of data is produced every day by businesses and users.

Speaker Abel Truong

The best part? When participating our TEK Talk, you can be rewarded for giving out questions and contributions to the event’s topics. Our friendly CEO will hand the reward to you directly.

Magestore’s CEO – Steve Ngo (right) hugged an event’s participant
Mr Tuan Kim Nguyen – Sao Kim Branding’s CEO shared thoughts of the TEK Talk #1

We are in process of making the next episode of Magestore TEK Talk 2019, expected to be in late September. Join us and be the next speaker today.

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